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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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Guide Dogs hopes to boost awareness with inaugural brand campaign
5+ day, 20+ hour ago (46+ words) campaignlive.co.uk Guide Dogs has launched the first brand campaign in its 80-year history with the strapline "guides for life" in a bid to tackle a lack of public awareness for both the charity and its services....
Brands must learn how to use AI without hurting others and themselves
6+ day, 8+ hour ago (27+ words) Campaign UK It’s crucial to consider real-world context before jumping into digital executions with AI....
AI lab behind Coca-Cola???s AI Christmas ad launches in the UK
6+ day, 8+ hour ago (29+ words) AI lab behind Coca-Cola’s AI Christmas ad launches in the UK Campaign UK The UK offshoot will be led by co-founder Johnny Rohrbach and UK managing director Daniel Lipman....
EU draws the line on synthetic media: What the new AI Transparency Code means for marketers
6+ day, 8+ hour ago (39+ words) EU draws the line on synthetic media_ What the new AI Transparency Code means for marketers Campaign UK With the EU AI Act taking effect over the weekend, brand leaders must re-evaluate how they use automation in consumer-facing advertisements....
Pets at Home “We’re all for pets” by T&P
6+ day, 8+ hour ago (41+ words) Campaign UK Petcare retailer Pets at Home highlights how it understands owners who go above and beyond for their pets in the latest iteration of its “We’re all for pets" platform....
AI???s???Sputnik moment???: what the arrival of DeepSeek means for marketers
6+ day, 12+ hour ago (32+ words) AI’s ‘Sputnik moment’: what the arrival of DeepSeek means for marketers Campaign UK The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react?...